When you see contact@mybusiness.com, you think "professional." When you see mybusiness123@gmail.com, you think "hobbyist."
That initial impression is the most obvious reason to use Google Workspace (formerly G Suite), but it's just the tip of the iceberg. Paying the few dollars a month for Google Workspace isn't just an email upgrade; it's an investment in your entire business infrastructure.
1. It's More Than Just Email
A free Gmail account is one service. A Google Workspace account is a suite of integrated tools all under your company's control:
- Gmail: Professional email on your domain.
- Calendar: Shared company calendars for seamless booking and team management.
- Drive: Centralized, company-owned cloud storage. (This is critical: if an employee leaves, you still own their files).
- Meet: Professional video conferencing.
- Admin Console: Complete control over user accounts, security, and data.
2. You Own Your Data
If an employee uses their personal Google account for work and then leaves, they take all those files with them. With Google Workspace, you, the business owner, are the administrator. You own all the data, you can add or remove users, and you control the security settings. This is essential for protecting your intellectual property.
3. Security & Reliability
Google Workspace comes with enhanced security features, 24/7 support, and a 99.9% uptime guarantee. It's built for business, not for personal use.
At Casatech LLC, setting up Google Workspace is one of the first things we do for new businesses. It's the digital foundation upon which everything else is built.